Apple just announced into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements .
Currently, the App Store only has one ad spot. That’s at the very top of search results. If you search for something like Instagram it’s likely that top spot will be filled with an ad for a rival social media platform. The new ads will appear further down the actual search results.
Apple says that advertisers won’t have to alter their campaigns, as the ads will “run in either the existing position — at the top of search results — or further down in search results.” The company says that 65 percent of app downloads happen after a search, so this move will “give advertisers more opportunities.”
Google began inundating the Play Store and, well, the results . The general consensus is that the store has become . We’ll have to wait and see just how intrusive these App Store ads end up being.
Recent reporting also indicates that Apple . This is reportedly scheduled for next year, though the company has yet to comment.
