Telly has only delivered 35,000 of its free televisions with always-on ads

Telly appeared on the home theater scene in 2023 with an unusual proposition. Its business model revolves around giving customers free dual-screen televisions where the lower screen shows non-stop advertisements. At the time, the start-up’s execs projected that Telly would ship its first 500,000 screens that summer. However, Janko Roettgers of Lowpass reported that Telly only had 35,000 sets in people’s homes at the end of the third quarter of 2025. The figure appears to come from a quarterly investor update, but Telly didn’t provide Roettgers with any comment on the report.

Personally, I don’t think I’d want a free TV that perpetually pelts me with ads, but it seems Telly did in fact have some interest in its approach; the company reportedly had 250,000 pre-orders in June 2023. However, it ran into issues with getting those televisions to customers in one piece. The quarterly report allegedly said that 10 percent of Telly’s shipments through FedEx arrived broken. A thread on the company’s Reddit page from a year ago backs that up, chronicling delayed shipments and broken replacements. So in short, things aren’t going so great for the company right now.