It was only 16 months ago that Substack expanded into live video. Since then, it’s become a widely adopted medium on the platform, including by its ever-growing list of cable news expats. Now, the company has decided it’s ready for a bigger screen. Starting today, you can install a new Substack TV app on Apple TV and Google TV devices.
Substack describes the app’s initial launch as focusing on “reliable, high-quality viewing” for the platform’s long-form videos. It centers around video posts and livestreams from the creators and publications you follow. There’s also a “For You” section that combines those videos with algorithmic recommendations. And you can browse dedicated pages for each channel.
Viewing access aligns with your subscription level. So, if a channel restricts videos to paying subscribers on Substack’s mobile app and website, the same paywall applies here. However, the company says it’s working on adding previews of paid content for free subscribers. It also plans to add audio posts, search, improved discovery and separate sections for different shows within a single publication.
At least one of those legacy media expats who moved to Substack is optimistic about the feature. “This is a game-changing moment for the rise of independent media,” former CNN anchor Jim Acosta wrote in the announcement post. “Substack has proven that legacy media consumers are not only searching for fresh alternatives; they are finding them.”
Based on the comments in Substack’s announcement, some of the platform’s die-hards are less enthusiastic than Acosta. “File this under – thing we didn’t ask for,” Ashli Pollard wrote. “This is not YouTube,” a commenter named Dustin added. “Elevate the written word.” I personally don’t see any harm in another way to watch the videos Substack already hosts. (Its newsletters aren’t going anywhere.) But given how Big Tech companies tend to pivot further toward the most en vogue (and profitable) medium of the day, I can see why purists feel the need to dig in their heels.
Regardless, you can find the Substack TV app by searching for its name in the tvOS App Store or the Apps section on Google and Android TV devices. You can sign in by scanning a QR code with your phone.
