Apple has acquired Israel-based startup Q.ai, a move that could provide a much-needed boost to the tech giant’s capabilities in artificial intelligence. Although Apple has not disclosed terms of the deal, sources told Financial Times that the arrangement is reportedly valued at nearly $2 billion. If that figure is accurate, the Q.ai acquisition marks Apple’s second largest acquisition to date, followed by its purchase of Beats for $3 billion back in 2014.
Johny Srouji, Apple’s senior vice president of hardware technologies, said in a statement that Q.ai “is a remarkable company that is pioneering new and creative ways to use imaging and machine learning.” Apple hasn’t shared any specifics about how it plans to leverage the startup, but its past work indicates the possibility of Apple moving deeper into AI-powered wearables. “Patents filed by Q.ai show its technology being used in headphones or glasses, using ‘facial skin micro movements’ to communicate without talking,” the Times reported.
The startup’s founding team, including CEO Aviad Maizels, will join Apple as part of the deal. This acquisition marks Maizels’ second sale to Apple; he previously founded a three-dimensional hearing business called PrimeSense that Apple bought back in 2013.
For several months, many tech insiders have speculated that an acquisition might be Apple’s best path forward to catching up in the AI race. In the company’s Q3 earnings call in July 2025, CEO Tim Cook acknowledged that “We’re open to M&A that accelerates our roadmap.” A deal like this one could eventually lead to Apple developing its own fully in-house AI chatbot rather than relying on a competitor like Google to power artificial intelligence in its Siri assistant.
