Google Project Genie lets you create interactive worlds from a photo or prompt

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If that 60-second jaunt into the AI world isn’t enough, you can just run the prompt again. Because this is generative AI, the results will be a little different each time. Google also lets you “remix” its pre-built worlds with new characters and visual styles. The video generated of your exploration is available for download as well.

Still an experiment

Google stresses that Project Genie is still just a research prototype, and there are, therefore, some notable limitations. As anyone who has used Google Veo or OpenAI Sora to create AI videos will know, it takes a few seconds to create even a short clip. So, it’s impressive that Genie can make it feel interactive at all. However, there will be some input lag, and you can only explore each world for 60 seconds. In addition, the promotable events feature previously demoed for Genie 3, which allows inserting new elements into a running simulation, is not available yet.

While Google has talked up Genie’s ability to accurately model physics, the company notes that testers will probably see examples of worlds that don’t look or behave quite right. Testers may also see changing restrictions on content. The Verge was able to test Project Genie, and initially, it was happy to generate knockoffs of Nintendo games like Super Mario and The Legend of Zelda. By the end of the test, The Verge reports that some of those prompts were being blocked due to “interests of third-party content providers.”

Project Genie is only accessible from a dedicated web app—it won’t be plugged into the Gemini app or website. You can only access this tool for the time being with an AI Ultra subscription, which runs $250 per month. Generating all this AI video is expensive, so it makes sense to start with the higher tier. Google says its goal is to open up access to Project Genie over time.



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