You can now use Alexa+ for free if you’re an Amazon Prime member

Alexa+ is now available to everyone in the US, and if you are an Amazon Prime member, you get it at no extra cost. Amazon has been testing Alexa+ through an early access program over the past year. Now, it is moving out of that phase and opening the experience to a much wider audience across Echo devices, the Alexa mobile app, and Alexa.com.

What is Alexa+?

Alexa+ is a rebuilt version of Amazon’s assistant, powered by large language models from Amazon Nova and Anthropic. Unlike the older Alexa, which focused on short commands, Alexa+ is designed to understand natural, conversational requests and handle more complex tasks.

You don’t even need an Echo speaker to use it. Alexa+ works on the web and inside the Alexa app, making it more like a full AI assistant than a smart speaker feature.

Amazon says people are already using Alexa+ roughly twice as much as the standard version during testing. The assistant can answer deeper questions, help with planning, and handle longer back-and-forth conversations instead of one-off commands.

How much does Alexa+ cost?

Pricing is where Alexa+ becomes especially interesting. Prime members in the US get unlimited access to Alexa+ as part of their existing subscription. If you are not a Prime member, Amazon offers a limited free chat experience through the Alexa app and Alexa.com.

Full access without Prime costs $19.99 per month, which Amazon is clearly positioning as an incentive to subscribe to Prime instead.

What Alexa+ can do for you

Alexa+ goes well beyond setting timers and playing music. It can help plan meals, order groceries, manage calendars, write emails, help with shopping, organize trips, and build smart home routines using natural voice commands. You can also use Alexa+ as a text-based chatbot for research, planning, and content generation through the web and mobile app.

Amazon has been steadily pushing Alexa beyond smart speakers, across devices ranging from Samsung TVs and BMW cars to wearables. It is also trying to take on ChatGPT and Gemini by bringing Alexa to the web, signaling how central Alexa+ is becoming to its broader AI strategy.

By bundling Alexa+ directly with Prime subscription, something that millions of users already pay for, Amazon is turning Alexa+ into something people are likely to try simply because it is already there.