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Google is officially doing away with its 30 percent cut of Play Store transactions, and rolling out changes to how third-party app stores and alternate billing systems will be handled by Android. Some of these tweaks were proposed as part of the settlement the company reached with Epic in November 2025, but rather than wait for final judicial approval, Google is committing to revamping Android and the Play Store publicly.
The biggest change is to how Google will collect fees from developers publishing apps on Android. Rather than take its standard 30 percent cut of in-app purchases through the Play Store, Google is lowering its cut to 20 percent, and in some cases 15 percent for new installs of apps from developers participating in its App Experience Program or Google Play Games Level Up program. Google will also now charge a five percent service fee for developers in the UK, US or European Economic Area using its billing system, and “a market-specific rate” in other regions. Of course, for anyone trying to avoid those fees, using alternatives to Google’s billing system is also getting easier.
Google says that developers will be able to offer their alternative billing systems alongside its own or “guide users outside of their app to their own websites for purchases.” The setup, as described by Google, appears to be more permissive than what Apple settled on in 2025. For iOS apps on the App Store, developers interested in avoiding Apple’s fees can only direct customers to alternative payment methods on the web through in-app links. Allowing for these outside transactions is part of what prompted Epic to bring Fortnite back to the App Store in the US in May 2025. The developer added the app back to the Play Store in the US in December of that year, and Epic CEO Tim Sweeney shared alongside today’s changes that Fortnite will soon be available in Google’s app store globally.
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