Instagram has long limited users’ ability to share links, restricting link-sharing to Stories, Reels and user profiles. But that might now be changing. The company has started to test clickable links inside of post captions for subscribers to Meta Verified.
The new feature, which has been a long-requested update from creators, was spotted by blogger Andrea Valeria, who posted screenshots of a clickable Substack link she was able to add to an Instagram post. According to Valeria, an in-app message indicated she could share up to 10 links a month.
Meta confirmed to Tech Reader that it’s testing links in captions for subscribers to Meta Verified, but didn’t provide details on how many people have access to the feature or if it will be widely available. It does seem to be somewhat limited, however, as the link on Valeria’s post appears on Instagram’s mobile app, but now when viewing the same post on Instagram’s website.
Instagram’s restrictions on link-sharing have been a notable part of the platform since its early days. The limitation helped kickstart an entire industry of “link in bio” platforms like Linktree, which help creators direct followers to off-platform websites based on what they share on Instagram. If Meta begins implementing the feature widely, it could drastically change how creators are able to interact with their followers (although a 10-link per month limit would likely still require “link in bio” solutions).
The test is also the latest way that Meta has experimented with making link-sharing a paid feature. The company has also recently tested restricting creators’ ability to share links on Facebook by requiring a Meta Verified subscription. Meta Verified for creators starts at $14.99 a month, with the most expensive plans costing $499.99 a month.
