Wheely, an on-demand chauffeur app, makes its US debut in NYC

When the Uber Black isn’t premium enough, New Yorkers now have the option to call for a Wheely instead. Whimsical name aside, the London-based company is breaking into the US market by offering its chauffeur-hailing services to residents of New York City first, as first reported by Bloomberg. Think of it like Uber, but for business executives and VIPs who prefer better service and riding in Cadillacs and Mercedes.

“New York has long been requested by our customers, whether that be New Yorkers who have traveled with us in Europe and the Middle East, or our international clients who regularly visit the city,” Anton Chirkunov, founder and CEO of Wheely, said in a press release.

Besides its black car Business SUV service, New Yorkers can opt for Wheely First that offers a Mercedes-Benz S-Class W223 filled with amenities like Fiji water and towels. For a more dedicated service, Wheely has its Perfect Airport Pickup where drivers will track flights to line up a pickup, and the Chauffeur for a Day option that lets users reserve a chauffeur that will also pick up friends and family or run errands for you. For interested drivers in New York City, Wheely will port over its in-house “Chauffeur Academy,” which is expected to grow to a network of 5,000 qualified drivers over the next five years.

While Wheely currently operates in London, Paris and Dubai, the company plans to expand to five major US cities within the next three years. According to Bloomberg, Wheely is considering markets in Texas, Miami and Palm Beach, Fla. as well as Washington, D.C. Wheely’s entry into the US market comes about a week after the announcement of the Uber Elite program, which targets a similar demographic. However, Uber Elite is only available in Los Angeles and San Francisco currently, with plans to expand to New York soon. However, Uber may have Wheely beat when it comes to hailing a helicopter, thanks to its upcoming Uber Air option.