Bluesky’s next product is an AI assistant that helps build custom social media feeds

Bluesky is the latest social media platform to throw its hat into the AI chatbot ring. Bluesky, but specifically its chief innovation officer Jay Graber and her new Exploration team, built a new AI assistant called Attie that’s designed to help users create custom feeds. Graber called Attie an “agentic social app” that’s built on its its open-source framework called the AT Protocol.

To use Attie, users can punch in prompts in natural language to generate social feeds without having to know how to code. On the Attie website, examples include prompts like, “Show me electronic music and experimental sound from people in my network” or “Builders working on agent infrastructure and open protocol design.”

“It feels more like having a conversation than configuring software,” Graber described Attie in a blog post. “You describe the sort of posts you want to see, and the coding agent builds the feed you described.”

Graber added that Attie is a separate app from Bluesky and users don’t have to use the new AI assistant if they don’t want to. However, since Attie and Bluesky were built on the same framework, it could mean there will be some cross-app implementation between the two or any other app built on the AT Protocol. Attie is currently available on an invite-only closed beta, but anyone interested can sign up for the waitlist on its website in the meantime.