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Remember when the Writers Guild of America (WGA) and SAG-AFTRA went on strike for months, in great part to get protections against AI? Well, while they did get some stipulations in there, it’s not stopping AI from coming to Hollywood anyways. Lionsgate, the studio behind the John Wick and Hunger Games franchises, has struck a deal with AI startup Runway, the Wall Street Journal first reported and Runway confirmed in a press release. The arrangement will allow Runway access to Lionsgate’s content library in exchange for a fresh, custom AI model that the studio can use in production and editing.
The deal is similar to recent (and equally icky feeling) ones with publishing houses such as TIME and Dotdash Meredith, but it is the first of its kind for the film and TV industry. Vice chairman of Lionsgate Studio, Michael Burns, said that in recent months, he feared falling behind competitors without a step like this. “Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting edge, capital efficient content creation opportunities,” Burns stated. He then claimed, “Several of our filmmakers are already excited about its potential applications to their pre-production and post-production process.”
There’s also the small matter that he expects the company will save “millions and millions of dollars” through this agreement. Whether that money will come out of creatives’ paychecks is something we can only speculate about now, but it wouldn’t be surprising.
As for Lionsgate’s new bedfellow, like many AI companies, Runway has faced accusations of pilfering content to train its system. A former employee came forward in July with alleged internal spreadsheets demonstrating that Runway used YouTube videos from the likes of Disney, Netflix and popular media outlets to train its Gen-3 model. A group of artists are also suing Runway and other players like Stability AI for copyright infringement, reports Artnet. The plaintiffs garnered a win in August, with California District Judge William Orrick finding they had reasonably argued these companies had violated the artists’ rights.
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