OpenAI is at war with its own Sora video testers following brief public leak

“We are not against the use of AI technology as a tool for the arts (if we were, we probably wouldn’t have been invited to this program),” PR Puppets writes. “What we don’t agree with is how this artist program has been rolled out and how the tool is shaping up ahead of a possible public release. We are sharing this to the world in the hopes that OpenAI becomes more open, more artist friendly and supports the arts beyond PR stunts.”

In a statement provided to Ars Technica, an OpenAI spokesperson noted that “Sora is still in research preview, and we’re working to balance creativity with robust safety measures for broader use. Hundreds of artists in our alpha have shaped Sora’s development, helping prioritize new features and safeguards. Participation is voluntary, with no obligation to provide feedback or use the tool.”

Throughout the day Tuesday, PR Puppets updated its open letter with signatures from 16 people and groups listed as “sora-alpha-artists.” But a source with knowledge of OpenAI’s testing program told Ars that only a couple of those artists were actually part of the alpha testing group and that those artists were asked to refrain from sharing confidential details during Sora’s development.

PR Puppets also later linked to a public petition encouraging others to sign on to the same message shared in their open letter. Artists Memo Akten, Jake Elwes, and CROSSLUCID, who are also listed as “sora-alpha-artists,” were among the first to sign that public petition.

When can we get in?

Made with Sora (see above for more info): pic.twitter.com/VlveALuvYS

— Kol Tregaskes (@koltregaskes) November 26, 2024

Sora made a huge splash when OpenAI first teased its video-generation capabilities in February, before shopping the tech around Hollywood and using it in a public advertisement for Toys R Us. Since then, though, publicly accessible video generators like Minimax and announcements of in-development competitors from Google and Meta have stolen some of Sora’s initial thunder.

Previous OpenAI CTO Mira Murati told The Wall Street Journal in March that it planned to release Sora publicly by the end of the year. But CPO Kevin Weil said in a recent Reddit AMA that the platform’s deployment has been delayed by the “need to perfect the model, need to get safety/impersonation/other things right, and need to scale compute!”