Naked Wines share is soaring after they have revealed a new strategic plan to return online sales to growth and boost revenues and shares shot up by almost a quarter.
Over the past three years, shares have plummeted by more than 75% and in 2024 Naked Wines said they have started to see improvements as the company reduced stock levels amid a restructuring process.
Chief executive Rodrigo Maza said: “A year ago, I made a commitment to deliver real value to all our stakeholders.
“We now have a powerful plan that fulfils that promise, as we deliver on full-year 2025 guidance even in the face of challenging market conditions.
“We will look to commence distributions, unlock capital from surplus inventory, double down on serving our most valuable members, and transform how we attract and retain new customers.”
Jefferies equity analyst Andrew Wade said, “While there is plenty of detail to be worked through here, it is encouraging to see Naked committing to significant cash returns, a substantial sustainable Ebitda and a longer-term growth agenda.”
On Thursday morning shares were 25% higher at 78.9p.