Toy company may regret coming for “Sylvanian Drama” TikToker, experts say

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Toy company may regret coming for “Sylvanian Drama” TikToker, experts say

A popular account on TikTok and Instagram stopped posting suddenly at the end of last year, hit by a lawsuit after garnering millions of views on funny videos using adorable Calico Critter dolls made for preschoolers to act out dark, cringe-y adult storylines.

While millions of followers mourn the so-called “Sylvanian Drama” account’s demise, experts told Ars that the creator may have a decent chance at beating the lawsuit.

The “Sylvanian Drama” account derived its name from “Sylvanian Families,” a brand name used by Epoch Company Ltd., the maker of Calico Critters, for its iconic fuzzy animal dolls in some markets outside the US. Despite these videos referencing murder, drugs, and hookups, seemingly the toy company had no problem, until the account, managed by Ireland-based Thea Von Engelbrechten, started accepting big brand partnerships and making sponsored content featuring the dolls.

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