AI startup Eleven Labs just announced a service called Eleven Music, which generates fake songs that are cleared for commercial use. It’s a prompt-based affair, so it can create just about anything users dream up.
The songs can feature vocals and lyrics. The Washington Post gave examples of prompts like “a smooth jazz song with a ‘60s vibe and powerful lyrics, but relaxing for a Friday afternoon.” The service reportedly only takes a few minutes to generate music.
The company has been quietly testing the platform for some time, with WSJ indicating it has given 20 of its customers access to the model and that they’ve used it to make stuff for films, TV shows, video games and apps. ElevenLabs hasn’t specified who the 20 customers are, likely because people get angry about AI slop.
As for training, the company has inked deals with two digital rights agencies for smaller music labels called Merlin Network and Kobalt Music Group. ElevenLabs co-founder and CEO Mati Staniszewski says he’s aiming to get major labels on board. He also says that “the model is strictly created on data that we have access to.” This is good news for the company, as other music-generation platforms like Suno and Udio have been sued for alleged use of copyrighted works.
AI-generated music is having something of a moment right now. The “band” Velvet Sundown is completely made up and managed to amass millions of listens on Spotify. It remains to be seen how much of that interest was based on actual fandom or morbid curiosity.
ElevenLabs is primarily known for its voice-generation technology. It created a news app that reads stories to consumers with AI-generated voices based on celebrities like Judy Garland and James Dean. One of its tools was used to emulate Joe Biden’s voice in robocalls urging voters not to participate in a primary. It’s also been used to create deepfakes for other celebrities.
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