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According to new research, 31% of workers in London believe they would be happier in their jobs if communication within their organisation was better.
This figure suggests that businesses in the capital could significantly boost staff retention by prioritizing better communication.
When asked to rate their company’s communication quality (out of 10, with 10 being excellent), nearly half (47%) of respondents from London gave a score of 5 or less.
The study, commissioned by competitive advantage consultancy Herkess Marketing and conducted by OnePoll, surveyed 2,000 full and part-time adult workers across the UK about the quality of communication in their workplaces and uncovered clear evidence of a widespread communication breakdown in the country.
Nearly one in five (19%) across the region rated their workplace communication as “poor” (a rating of three out of ten or less).
Nearly a third (29%) gave their employer a ‘very good’ rating, scoring them eight or higher.
Women (35%) were more likely than men (29%) to think they’d be more engaged and happier in their job if communication was better.
From an age perspective, 18 to 34 year olds (43%) were the least likely to feel engaged and to want better communication at work. This figure dropped sharply to 32 per cent among those aged over 35.
Emma Radcliffe, Founder of Herkess Marketing, which advises on strategy, marketing, and communication, commented on the findings, she said, “The fact that so many workers in London link their job satisfaction to better communication is a major finding. Staff who are unhappy are more likely to leave, making this a critical retention issue for businesses across the country.
“It’s clear that workers in the region feel out of the loop. Companies must stop assuming staff know everything they should. When employees feel informed and included, they are motivated to perform better, which is a powerful engine for business success.”
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