AMD will soon launch new graphics cards, although they were pretty much absent from its CES 2025 keynote. Fortunately, a new interview with Frank Azor, AMD’s chief architect of gaming solutions and gaming marketing, gives us a little bit more information. One interesting tidbit from the interview is that FSR 4, currently an RDNA 4 exclusive, might still one day make it to older AMD GPUs.
Azor spoke to Michael Quesada in an interview that was later shared by El Chapuzas Informatico and VideoCardz. He spoke about FSR 4, but also the general price point and the predicted performance of the RX 9070 XT. Throughout the interview, it’s made clear that AMD is angling for a value-oriented product this time around.
Azor clarified that the GPUs would fall somewhere between $300 and $1,000. That’s a wide price range, but based on yesterday’s leak, we can guess that the pricing will be closer to $500 — leakers claim $480 for AMD’s reference card.
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Frank Azor told Quesada (machine translated from Spanish): “We’re going to bring a very competitive product. Everyone will win with this launch. It will be worth the wait.” He then added that AMD’s tried to make $1,000 graphics cards both in RDNA 2 and in RDNA 3, but this approach is costly. It requires three to four chips, and a lot of different resources, including people, time, and money.
AMD completely omitted the next-gen graphics cards during its CES 2025 keynote, and its Ryzen Z2 chips shared the same fate. To that end, Azor already told us before that AMD will soon reveal more about the RX 9000 series. He also admitted that AMD chose to wait and see what Nvidia ended up doing.
