Apple and Nike are at it again. But this time, their collaboration doesn’t involve Apple Watch bands or a shoe-tracking iPod. Instead, the companies are launching a new color option for Beats’ fitness-focused earphones. Meet the Powerbeats Pro 2 – Nike Special Edition.
“This isn’t just a new colorway,” Beats CMI Chris Thorne wrote in a press release. “It’s a collision of two brands that define performance, culture and sports — the attributes of today’s athlete.”
Okay, cool, but marketing-speak aside, this is, in fact, just a new colorway. However, depending on your taste, it might be one you’re into. Nike’s “Volt” palette takes center stage, with its love-it-or-hate-it electric yellow-green motif. The two companies share logo duties, with the Beats “b” on the left bud and Nike’s swoosh on the right. Meanwhile, the charging case takes you to Speckle City, looking like something Jackson Pollock flung a can of leftover shoe paint onto.
Apple / Nike
Otherwise, these are the same Powerbeats Pro 2 earphones that launched last year. You get heart-rate tracking, decent ANC and Spatial Audio. You can revisit Billy Steele’s review for more details on the earphones.
To help move the product, Beats and Nike called upon an athlete they both sponsor: a little-known hooper named LeBron James. The Lakers vet stars in a new ad, where he uses the Nike Powerbeats to tune out the noise with a little help from Lionel Ritchie.
You can watch the commercial below — and order the new colorway from Apple’s and Nike’s respective websites on March 20. The Nike Special Edition Powerbeats Pro costs the same $250 as the standard version. However, this is a limited-edition variant, so there’s no guarantee it will be around for long.
