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Bluesky CEO Jay Graber, who has led the upstart social platform since 2021, is stepping down from her role as its top executive. Toni Schneider, who has been an advisor and investor in Bluesky, will take over the job temporarily while Graber stays on as Chief Innovation Officer.
“As Bluesky matures, the company needs a seasoned operator focused on scaling and execution, while I return to what I do best: building new things,” Graber wrote in a blog post. Schneider, who was previously CEO at WordPress parent Automattic, will be that “experienced operator and leader” while Blueksy’s board searches for a permanent CEO, she said.
Graber’s history with Bluesky dates back to its early days as a side project at Jack Dorsey’s Twitter. She was officially brought on as CEO in 2021 as Bluesky spun off into an independent company (it officially ended its association with Twitter in 2022 and Dorsey cut ties with Bluesky in 2024). She led the company through its launch and early viral success as it grew from an invitation-only platform to the 43 million-user service it is today. During that time, she’s become known as an advocate for decentralized social media and for trolling Mark Zuckerberg’s t-shirt choices.
Nearly three years since it launched publicly, Bluesky has carved out a small but influential niche in the post-Twitter social landscape. The platform is less than a third of the size of Meta’s competitor, Threads, which has also copied some of Bluesky’s signature features. Bluesky also has yet to roll out any meaningful monetization features, though it has teased a premium subscription service in the past.
As Chief Innovation Officer, Graber will presumably still be an influential voice at the company going forward. And, as Wired points out, she still has a seat on Bluesky’s board so she will get some say in who steps into the role permanently. Until then, Schneider, who is also a partner at VC firm Tre Ventures, will lead the company. “I deeply believe in what this team has built and the open social web they’re fighting for,” he wrote in a post on Bluesky.
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