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After testing the feature in a limited beta, Bluesky is making its “Live Now” badge for streamers available for everyone on the social network to try. Live Now is included as part of Bluesky’s v1.114 update, alongside “cashtags,” a separate type of hashtag for collecting conversations about publicly-traded companies.
Bluesky first started testing its Live Now badge in May 2025 with a limited group of accounts, including the official NBA account. The feature lets Twitch streamers with Bluesky profiles append a Live Now badge to their profile picture that links directly to their livestream. Live Now badges are limited to Twitch links for now, but Bluesky says “support for other streaming platforms may follow” as it learns from the beta. Linking to other social platforms shouldn’t be a radical concept, but since Bluesky’s competitor X has tried to prevent users from posting links in the past, the company has made it a point of trying to do the opposite.
Cashtags are a similar attempt to appeal to a certain type of veteran X user. Originally a feature of pre-Musk Twitter, cashtags work like a hashtag, marking posts in a way that makes them easy to find in a search or by tapping the cashtag itself. On Bluesky, by typing a dollar sign ($) and the stock abbreviation of a company (AAPL for Apple, for example), you can add a cashtag to your post that links it to other posts using the same cashtag. So far, the cultural makeup of Bluesky hasn’t seemed as business-oriented as X, but the feature suggests Bluesky wants the option to be available for anyone who jumps ship.
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