Brad Stone, a veteran technology journalist, will be the next editor of Bloomberg Businessweek, the company said on Wednesday.
Mr. Stone, 52, was most recently the senior executive editor of Bloomberg News’s global technology team, which he has led since 2015. He regularly co-hosts the Bloomberg Technology Summit, and is the author of several books on big tech companies, including “Amazon Unbound: Jeff Bezos and the Invention of a Global Empire.” He was previously a reporter at The New York Times and Newsweek. He will start the new role immediately.
“Tech is a big part of my background and my identity,” Mr. Stone said in an interview. “We’re in a world where businesses and executives have a lot of questions about the future, about A.I.”
Bloomberg L.P., the financial data and media company owned by the billionaire Michael R. Bloomberg, bought Businessweek in 2009. It was renamed Bloomberg Businessweek and continued as a weekly print magazine. In recent years, the brand has expanded into podcasts and a TV show.
In November, Bloomberg announced that Businessweek would shift to monthly publication in 2024. Newsroom leaders told staff in a note at the time that “the market for a weekly newsmagazine has been challenging for some time.”
“But we see demand in both digital and print for the ambitious long-form journalism Businessweek is now well known for,” they added.
David Merritt, Bloomberg’s head of media editorial, said in a note to staff members on Wednesday that Mr. Stone would lead Businessweek through the transition and help relaunch the publication’s digital products.
“We are going to continue to invest and reinvent and make it a home for the best of what Bloomberg News produces,” Mr. Stone said, adding that Businessweek draws on work from Bloomberg’s 2,700 journalists and analysts across the world.
He said Businessweek stories “tend to be some of the best performers in the Bloomberg website and the Bloomberg app.”
Mr. Stone, who will remain based in San Francisco, said he hoped to continue reporting and writing. He has written more than two dozen Businessweek cover stories since 2010.
