Say goodbye to your best friend’s neighbor’s great aunt’s Disney+ account. Disney CEO Bob Iger said in an interview with CNBC that the streamer is cracking down on password sharing worldwide this summer. The company enacted the same restrictions for Canadian subscribers last fall.
The move is hardly a surprise, as Disney’s CFO Hugh Johnston shared the plan during an earnings call in February. “Paid sharing is an opportunity for us. It’s one that our competitor is obviously taking advantage of, and one that sits in front of us. We’ve got some very specific actions that we’re taking in the next couple of months.” Disney-owned Hulu started its own crackdown on password sharing on March 14, and both streamers’ terms of service explicitly ban people from using other customers’ login information (Though its latest announcement indicates Disney is actually ready to enforce it).
Streamers across the lineup are restricting password sharing, and it seems to be working — for them, not us. According to analytics firm Antenna, Netflix’s United States signups increased by 102 percent during the first four days after the rule went into effect, compared to the 60 days prior. There were an average of 73,000 new signups daily, far outpacing cancelations. Max will also start restricting sharing this year, fully cracking down in 2025.
Disney+ will start its clampdown in some countries come June, expanding to a second wave of countries in September. It’s unclear as of now which group the US is in, but Disney will likely provide a breakdown when the dates get closer. Disney+ currently costs $8 monthly with ads and $14 monthly for ad-free viewing.
