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Dolby Vision has been one of the industry standards for HDR on TVs for over a decade. At IFA 2025, Dolby Laboratories is introducing Dolby Vision 2, what it calls “a groundbreaking evolution of its industry-leading picture quality innovation.” The second iteration has been updated to meet the capabilities of today’s TV technology and the ever-expanding set of artist tools. Dolby Vision 2 includes a more powerful image engine, better optimization for your TV and features that go “beyond HDR.”
The base of Dolby Vision 2 is called Content Intelligence. Dolby says these tools provide a better “bridge” between the creative professionals and the living room by using AI to automatically adapt your TV to what your watching and where you’re watching it. Content Intelligence includes tools like Precision Black to help keep darker scenes visible and Light Sense that detects ambient light to create the best picture. There’s also Sports and Gaming Optimization that caters to the specific needs of live sports and gaming with upgrades to white point adjustments and motion control.
Bi-directional tone mapping will allow premium TVs produce “deliver higher brightness, sharper contrast and deeply saturated colors” while maintaining artist intent, Dolby explains. That “beyond HDR” push includes features like Authentic Motion. This tool is what Dolby calls “the world’s first creative driven motion control tool to make scenes feel more authentically cinematic.”
When it’s ready for the living room, Dolby Vision 2 will be offered in two ways. First, Dolby Vision 2 Max will come on premium TVs to harness all of their processing power to provide unique premium features. Regular Dolby Vision 2 is what you’ll find on mainstream TVs with features that run on the new image engine and Content Intelligence.
When new standards like this are introduced, sometimes it takes a while for them to actually make it into products you can buy. Dolby says Hisense will be the first to bring Dolby Vision 2 to market, offering support for the new standard on its “premium” TVs, including RGB-MiniLED models. What’s more, French streaming service Canal+ is also on board, aiming to leverage the new technology for movies, TV shows and live sports.
You’ll want to tune into our CES coverage in January, because Dolby Vision 2 will certainly be a topic of discussion for the companies that typically debut new TVs in Las Vegas. Perhaps we’ll also get a demo of what this second-gen tech is capable of at the show as well.
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