Easter eggs have hit the shelves, offering more selection than ever. However, despite cocoa prices falling, the price of Easter eggs continues to rise, soaring 46% this year.
New data from investment platform Saxo shows that the price of Lindt’s Hen Mini Eggs has soared by 46% from 2023, while M&S Orange Speckled Easter Eggs have risen by 40% in 2024.
A kilogram of original Cadbury Mini Eggs will now set you back £13.47, an increase of 21% from last year.
While cocoa prices have fallen in recent months, levelling out after a spike last year, Ole Hansen, head of commodity strategy at Saxo, said the drop is too late to impact prices. He noted that products were likely bought months ago when prices were still elevated.
However, providing a glimmer of hope, Ole added that it bodes well for next Easter to see if producers are willing to lower prices.
Ole Hansen, head of commodity strategy at Saxo, said: “Cocoa futures prices in Sterling, trading on the ICE Futures Europe Exchange, have moderated in recent months with the year-to-date gain slowing to just 15%, following a slump in prices since December from around £10,000 per ton to the current level around £6,700. A development that, all things considered, bodes well for prices next Easter.
“Unfortunately, the drop in the past three months has come too late to negatively impact prices this Easter, as producers of chocolate probably bought their raw chocolate months ago when prices were elevated. It will, however, be interesting to see what impact lower wholesale prices will have at consumer levels over the coming months, whether producers are willing to pass on lower prices to consumers or they will try to bolster revenues following a very challenging couple of years.”
