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Ford may be discontinuing its F-150 Lightning pickup but it hasn’t given up on electric cars. CEO Jim Farley just teased the automaker’s electric pickup based on its new Universal Electric Vehicle platform that he called “one of the most audacious and important projects in Ford’s history.”
The Universal EV platform will be used on a family of affordable EVs sold around the world, but will start with a mid-sized pickup for the US built in Louisville, Kentucky. It’s set to go on sale next year with a target price of $30,000.
Farley discussed some of the tech going into the pickup, particularly the aerodynamics, a key aspect if Ford is to compete with rivals. “The team is spending countless hours getting every last drop of aero efficiency on the mid-size electric pickup,” he noted. Farley also discussed the “simplified aluminum unicastings [that] condense over 146 parts into two” as a way to boost production efficiency.
Ford will invest $5 billion, including $2 billion at the Louisville factory on top of $3 billion already announced for its BlueOval battery plant. It will expand the Louisville facility by 52,000 square feet and “create or secure” nearly 4,000 direct jobs, the company said late last year.
Ford hasn’t yet revealed the pickup’s name or shown a photo, but it’s supposed to have more interior room than a Toyota RAV4. Buyers will be able to lock bikes or surfboards into the pickup bed, mooting the need for roof or trailer hitch racks. It will have a low center of gravity from the battery, instant torque and a 0 to 60 mph time “as fast as a Mustang EcoBoost [around 4.5 seconds], with more downforce,” Ford said.
Jim Farley famously imported a famously fast and high-tech Xiaomi SU7 EV from China and drove it daily, telling a podcaster he didn’t want to “give it up.” Hopefully, his experience will result in more tech-forward Ford EVs based on the Universal platform.
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