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Capital F for “Frustrating”
Upon investigating, FPF found that its article on Blackman was completely absent from Google results, even through a search with the exact title. Poulson later realized that two of his own Substack articles were similarly affected. The Foundation was led to the Refresh Outdated Content tool upon checking its search console.
Google’s tool doesn’t just take anyone’s word for it when they suggest the removal of search results. However, a bug in the tool made it an ideal way to suppress information in search results. When inputting a URL, the tool allowed users to change the capitalization in the URL slug. The Foundation’s article was titled “Anatomy of a censorship campaign: A tech exec’s crusade to stifle journalism,” but the requests logged in Google’s tool included variations like “AnAtomy” and “censorSHip.”
Because the Refresh Outdated Content was seemingly case-insensitive, the crawler would check the URL, encounter a 404 error, and then de-index the working URL. Investigators determined this method was used by Blackman or someone with a suspicious interest in his online profile dozens of times between May and June 2025. Amusingly, since leaving Premise, Blackman has landed in the CEO role at online reputation management firm The Transparency Company.
If you go looking for the Freedom of the Press Foundation article or Poulson’s own reporting, it should appear normally in Google’s search results. The FPF contacted Google about the issue, and the company confirmed the bug. It issued a fix with unusual swiftness, telling the Foundation that the bug affected “a tiny fraction of websites.”
It is unclear whether Google was aware of the bug previously or if its exploitation was widespread. The Internet is vast, and those who seek to maliciously hide information are not prone to publicizing their methods. It’s somewhat unusual for Google to admit fault so readily, but at least it addressed the issue.
The Refresh Outdated Content tool doesn’t log who submits requests, but whoever was behind this disinformation campaign may want to look into the Streisand Effect.
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