At I/O today, Google pitched creators on a new app for “AI filmmaking”: Flow. Combining all of Google’s recent announcements and developments across AI-powered services, including Veo (video), Imagen (images) and Gemini, the company bills Flow as a storytelling aid “built with creatives.” If it sounds familiar, this is the advanced version of VideoFX, previously a Google Labs experiment.
The company says Flow is aimed at helping storytellers to explore ideas and create clips and scenes, almost like storyboards and sketches in motion. Google’s generally impressive Veo 2 model seems to form the core of Flow, able to extend footage and create video that “excel(s) at physics and realism”, although I’m not sure many agree with that.
You can use Gemini’s natural language skills to construct and tweak the video output, and creatives can pull in their own assets or create things with Imagen through simple text input. What’s notable is the ability to integrate your creations and scenes into different clips and scenes with consistency. While the early demo footage we saw was impressive, it still had a not-so-faint AI-slop aroma.
There are further film-making tools, too. Flow will also feature direct control over the movement of your ‘camera’, and even choose camera angles. You can also edit and extend shots, adding different transitions between AI-generated videos. Creating video with Veo is often a piecemeal process, but Flow will have its own asset management system to organize assets and even your prompts. These richer controls and editing abilities could make for more compelling creations in time. Let’s not forget: It’s been less than a year since that very weird Toys R’Us ad.
Google buddied up with several notable filmmakers to attempt to legitimize collaborate on these still-early steps into AI video creation, including Dave Clark, Henry Daubrez and Junie Lau. It says it offered creatives early access to the tools, and folded in their insights and feedback into what is now called Flow.
Flow is now available to AI Pro and AI Ultra subscribers in the US, and will roll out to other countries soon. Pro users will get Flow tools outlined so far and 100 generations each month. With the Ultra sub, you’ll get unlimited generation and early access to Veo 3, with native audio generation.
