The Lego Group is hosting its first-ever press conference at – but what the company is going to announce remains a mystery. While the huge toy brick creators haven’t given any hints as to what they’ll be showcasing, the possibilities run the gamut from new video games to Formula 1 race cars.
Here’s how you can watch Lego’s presentation at CES, and what we might expect to see.
How to watch The Lego Group’s CES 2026 press conference
The Lego CES press conference is scheduled for Monday, January 5 at 1PM ET. While Lego and the Consumer Technology Association haven’t yet provided the details, we expect that the press conference will be available as a livestream. Once the details are confirmed, we’ll update this post to confirm them. But if a livestream isn’t immediately available, the Tech Reader team will be liveblogging the Lego presser and posting timely details.
What to expect
Thus far, Lego hasn’t shared any public info about its CES plans, so we’re largely in the dark as to what to expect. At CES 2025, for instance, the toy production giant to announce the animated Lego Horizon Adventures online game. As such, Lego may spend some time talking up its new 2026 game, Lego Batman: Legacy of the Dark Knight. The company may also give some stage time to its , though that too would be more about brand building than consumer products.
And given Lego’s focus on the environment, the company may discuss its efforts to , including making its and reducing carbon emissions by 37%.
While there are plenty of , however, this is CES, not Toy Fair. So we’re assuming that the company will be showcasing something that’s more tech-centric. Stay tuned.
