Hydrow just announced a new smart rowing machine, with no subscription required

Hydrow, a company that makes smart rowing machines, just announced the Core, a new model that eschews monthly subscription fees. The Hydrow Core Rower features the “same award-winning design” as the original Pro Rower, which we said was positioning itself to be “the Peloton of smart rowing machines.”

Obviously, the hook here is that the Core is a one-and-done purchase with no recurring subscription costs. It still comes with an attached display, which lets users “row through stunning destinations.” All told, this machine offers access to 30 self-paced rows through these exotic locales.

The Core Rower supports unlimited users, which is nice, but there is one major caveat. There’s no subscription, so there’s no access to instructor-led workouts, badges, milestones and other premium features. However, customers can add a membership later for all of that stuff. Hydrow charges $44 per month for a subscription. It could be useful to try it out for a month to see if all of those additional bells and whistles are worth it.

The Hydrow Core Rower is available right now and costs $1,995. This is the exact same price as the flagship Pro Rower. The company also recently released a trimmed down version called the Hydrow Wave. This one is smaller and cheaper, clocking in at around $1,700.