[ad_1]
As if endless scrolling wasn’t bad enough already, TikTok has now quietly added a hidden emoji game inside DMs. The mini-game is live right now and works in both one-on-one messages and group chats. It means the app now has one more little trick to keep users hanging around even when they are technically done watching videos.
And honestly, it is exactly the kind of feature you would expect from a platform that has mastered years of mastering the art of making “just five more minutes” turn into an hour.
What’s the game, and why you should be wary
The game kicks off when you send a single emoji in a chat. If you tap on this emoji, your chosen emoji becomes part of the game itself, floating across the screen to give you a speed boost as you try to bounce upward across a stack of alligators.
The goal is to climb as high as possible while avoiding skeleton alligators, with some of these disappearing after one landing. So it’s all about quick reactions and enough chaos to make you give it another try. TikTok also shows both your score and your opponent’s high score in the top-right corner. So this basically turns it into a lightweight little competition instead of just a throwaway gimmick.
It is very on-brand
TikTok told TechCrunch that it launched the Easter egg to make messaging more fun and add a playful competitive element to DMs. This isn’t the first time we’re seeing something like this. Instagram added its own hidden emoji DM game two years ago, and Meta has also been experimenting with games inside Threads chats.
On paper, this is just a harmless little DM mini-game. But in practice, it is one more engagement hook dropped into a platform that was already very good at monopolizing attention.
[ad_2]
Source link
