Chinese action camera (and now drone) company Insta360 has unveiled a premium addition to its lineup of compact cameras. The Insta360 GO Ultra is being billed as a new, more powerful product line in the GO series, instead of a replacement for the GO 3S.
This next generation represents a substantial step up in performance, powered by a new 5nm AI chip, which is a big jump from the 14nm chip found on the GO 3S. It also benefits from a larger 1/1.28-inch sensor, roughly twice the size of the one in the 3S. All of this unlocks better image quality with support for HDR, 4K capture at 60 fps and double the frame rate of the 3S. The Ultra also offers PureVideo, an enhancement that uses AI-powered algorithms to reduce noise and increase brightness in low-light captures.
The form factor for the Ultra is largely the same as the 3S, with a compact camera body that can be optionally housed in an Action Pod that offers additional battery life and a 2.5-inch flip touchscreen for live camera view. The Ultra weighs 53 grams (around 1.9 ounces), 14 grams more than the 3S, and sports a square body, as opposed to the pill-like shape of the 3S.
The slightly larger body means a 70-minute standalone battery life, which is just over 80 percent more than the 38 minutes on the 3S. The Action Pod extends this to 200 minutes. The Ultra also offers removable storage, expandable up to 2TB.
Like most Insta360 cameras, much of the design is geared toward action shots for the more adventurous among us. The GO Ultra’s IPX8 rating means it’s waterproof down to 33 feet underwater. A magnetic clip system makes it easy to attach the GO Ultra to a piece of clothing or equipment and start capturing your adventure in 4K.
The Insta360 GO Ultra is available now worldwide for $450.
