Instagram copies…Myspace?

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If there’s one thing that’s guaranteed in the world of social media, it’s that platforms are going to copy each other’s features. However, the newest iteration of this is still surprising, to say the least. Instagram has announced a new music feature that allows you to attach a song to your profile a la Myspace.

Instagram has copied MySpace, a platform that peaked long before Instagram ever existed, and arguably was thrown into decline by the rise of Instagram’s parent company.

So, how does this new feature work? You can choose a song by going to edit profile and clicking “Add music to your profile.” You can then choose a song or search in the For You section. From there, pick the 30 seconds of the song you want to feature and it will remain on your profile until you pick a new one or decide Myspace features are better left in the past. Don’t worry if you’re scrolling in public as songs won’t start playing now the second you go on someone’s profile — click the play button to hear it.

Instagram's new music feature on phone screen.

Instagram

Instagram teamed up with singer Sabrina Carpenter to promote the feature, with fans able to hear a clip of her new song “Taste.” exclusively on her profile (though the album comes out tomorrow). Earlier this year, Instagram’s parent company, Meta, teamed up with another pop star, Taylor Swift. She created a Threads account alongside the release of her new album, The Tortured Poet Society, in April. The first group of people to share her post received a customized badge on their profile.



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