If the world didn’t already have one too many digital assistants, Lenovo is adding another one to the pile. On Tuesday evening, the company announced Qira, a cross-device AI for both its own computers and Motorola smartphones. Set to arrive later this quarter, it will live at the system level of Lenovo devices. Users won’t need to open or switch to the assistant. Instead, “it’s always present,” says Lenovo.
Of course, you can ignore Qira, and it will stay quiet if you don’t need the software to do anything for you. Occasionally, Lenovo says Qira will surface proactive suggestions, and for frequent users, the company promises a machine learning system that will develop a “living model” of your world, “understanding context, continuity and personal patterns of over time.” In practice, that means Qira can write emails for you, transcribe and translate meetings and provide summaries of things you might have missed. You know, all the usual stuff every company is offering with their on-device assistants.
From a privacy standpoint, Lenovo says Qira employs a hybrid architecture that “prioritizes” on-device processing, and won’t collect customer data without the user’s permission. “Every aspect of the Lenovo Qira experience is designed to be secure, ethical, and accountable.” I asked Lenovo how Qira would interact with Copilot and Gemini on the company’s PCs and Motorola smartphones, and if the new assistant would add to the processing load on those devices, but the company has yet to respond to my email. I’ll update this article when I hear back.
On paper, creating a dedicated AI assistant for the company’s devices is something I’m sure Lenovo executives agreed was a good idea, but when many people aren’t even using Copilot, it feels like a misread of what Lenovo users want. In April, reporting from Newcomer suggested Copilot had flatlined at around 20 million weekly users in 2024. By contrast, over that same period, ChatGPT had grown to 400 million weekly users, and as of late 2025, there are 800 million people using OpenAI’s chatbot every week.
