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Lillie Bernie, a London-based artist and former model, has redefined herself, the fashion world and what it means to be a working artist by creating glitter-enhanced artwork that transforms cherished photos into dazzling keepsakes and lasting memories, capturing the most special and memorable moments.
After years in modelling, Bernie saw an opportunity to merge her artistic ambitions with her love for glamour by adding sparkle and detail to clients’ photographs and although she was initially met by refusals and doubters, she has grown her business into a 6 figure success.
Using her past experience in an industry focused on aesthetics and presentation, Bernie brings a unique sense of style to her artwork, incorporating her signature glitter technique that has captivated clients and celebrities alike.
Building a brand from scratch
Initially, Bernie’s career shift was met with scepticism, with industry voices questioning the legitimacy of her dual roles as a model and artist. Her resilience, however, fueled her innovation, and she began working from her parents’ basement to establish her brand. During the COVID-19 lockdown, she honed her craft, using the downtime to experiment with glitter and paint applications on photos.
This perseverance paid off as her unique style soon drew attention from high-profile figures, including Amanda Holden and the Hilton family, and she quickly became the go-to artist for glamorous, custom-made prints.
The glittering appeal of Lillie
Bernie’s artwork became particularly popular with brides, grooms and anyone looking to add a memorable, personal touch to their wedding photos and photos of life’s most memorable and cherished times.
Her glitter and paint embellishments breathe new life into black-and-white images, making each sparkle like a “fizzy, magical masterpiece.”
As more influencers and celebrities posted her pieces on social media, her reputation for elegant yet bold transformations spread, boosting her visibility and establishing her as a leading figure in luxury custom artwork.
Success through social media and influencer culture
The power of Instagram and influencer endorsements played a pivotal role in Bernie’s rapid growth.
With her clients sharing her work online, Bernie’s audience expanded, and she began to attract an even larger clientele. She acknowledges that social media has been a significant factor in her success, connecting her directly with clients who appreciate her unique art style. Bernie’s six-figure income today, along with her can-do attitude reflects her ability to leverage these platforms effectively, with the nous of an admirable businesswoman.
Overcoming challenges and looking forward
Bernie’s journey exemplifies how resilience and innovation can transform obstacles into opportunities.
By blending her artistic passion with her modelling experience, she built a brand that stands out in a competitive market, and her success is a testament to her tenacity. Bernie continues to grow her business, exploring new creative avenues while maintaining her commitment to hand-crafted, personalised art pieces that resonate with clients worldwide. Her story should act as inspiration to all entrepreneurs who seek to forge new paths and embrace creativity despite challenges.
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