Magic Leap is once again trying to make a name for itself in augmented reality. The company revealed an Android XR smart glasses prototype and it extended an existing partnership with Google. It said it built the glasses “as a reference design for the Android XR ecosystem.”
They look similar to other modern smart glasses, with thick frames to house all of the electronics and what appears to be a camera lens on the left side. Magic Leap hasn’t revealed too much more about the glasses, other than to say that, “by combining Magic Leap’s waveguides and optics with Google’s Raxium microLED light engine, the two companies are developing display technologies that make all-day, wearable AR more achievable.”
The glasses, of course, use Google’s Android XR operating system. Samsung’s Galaxy XR headset, the first device that runs on the operating system, arrived last week.
Although it has been through the wringer over the last several years, Magic Leap is still kicking around. In 2022, Saudi Arabia’s Public Investment Fund became the majority owner of Magic Leap and it has since pumped over $1 billion into the company.
Magic Leap failed to make headway in the consumer market with its AR headset after reportedly selling just 6,000 units in six months. Magic Leap pivoted to focus on the enterprise market with the Magic Leap 2, which it released in 2022.
In July 2024, it was said to have laid off 75 employees — primarily from the sales and marketing teams — as part of another change in direction to license its tech. A couple of months before that, Magic Leap announced a deal with Google to “advance the potential of [extended reality] technologies,” and that partnership is starting to bear fruit. It was reported late last year that Google brought in 100 Magic Leap staffers to work on Android XR projects.
