It looks like Meta’s Vibes feed is just the start of the company’s pivot toward AI slop. In an earnings call, CEO Mark Zuckerberg said that “we’re going to add yet another huge corpus of content” to Meta’s recommendation system, via AI’s ability to create and remix content — so you’re likely to see even more AI generated posts on Facebook and Instagram.
“Social media has gone through two eras so far. First was when all content was from friends, family, and accounts that you followed directly. The second was when we added all the creator content,” he said, seemingly suggesting that AI content will be the third era.
Zuckerberg added that recommendation systems that “deeply” understand AI content are “increasingly valuable” since they can “help you achieve your goals.”
He then nodded to Vibes, calling it an example of a new type of content enabled by AI. Retention on the feed “is looking good so far, and its usage keeps growing quickly week over week,” he proclaimed. Furthermore, there are more opportunities to build “many more novel types of content aheads, as our new models become ready,” Zuckerberg added. To put some numbers to Vibes takeup, Meta CFO Susan Li said that users have generated over 20 billion images in the feed to date.
Meta has already introduced a number of AI features across its social media platforms. Those include in-app photo and video editing via text prompts directly in Instagram Stories, AI chatbots across WhatsApp, Messenger, and Instagram, and a standalone Meta AI app that includes an AI assistant and discovery feed.
