With gaming becoming an ever-smaller part of NVIDIA’s lucrative business, the company reportedly won’t bother releasing new graphics cards this year. The Information reported on Thursday that NVIDIA has pushed back its plan to release an update to the RTX 50 line in 2026. This would be the first time in three decades that the company hasn’t launched new gaming chips. The culprit? Why, AI, of course.
AI demand has driven the current memory chip shortage, throwing the consumer electronics industry out of kilter. Many product prices are expected to rise (as if tariffs hadn’t already done enough damage there). And the scarcity of memory chips has made components that rely on them, including GPUs, nearly impossible to find. Even the auto industry isn’t spared.
Facing those constraints, NVIDIA, which made its bones on graphics chips for PCs and gaming consoles, is essentially brushing off that demographic. The Information notes that in the first nine months of 2022, NVIDIA’s gaming GPUs made up 35 percent of its total revenue. During that same period in 2025, only around 8 percent came from gaming components. In addition, NVIDIA’s AI chips have much higher profit margins: 65 percent vs. 40 percent for graphics cards.
That means gamers, already hard-pressed to find last year’s RTX 50 series, likely won’t get the expected “Super” version in 2026. On top of that, The Information says the delay will also push back NVIDIA’s next-gen graphics card (likely “RTX 60”). That component was initially expected to begin mass production at the end of 2027.
But hey, at least you can shop (and view ads!) in ChatGPT, have a talk with your Gmail inbox and record everything the people around you say. Who needs games anyway, right?
