It looks like Disney wasted no time delivering on CEO Bob Iger’s promise to bring AI-generated content to Disney+. On Thursday, the company announced the start of a three-year licensing agreement with OpenAI to bring more than 200 of its beloved characters, including those from Star Wars and Pixar, to the Sora app and ChatGPT. With the deal in place, OpenAI users will be able to prompt ChatGPT to generate images that tap into Disney’s intellectual property, with costumes, props, vehicles and environments covered.
The agreement does not cover voices or “talent likenesses.” On paper, that should mean Sora users won’t be able prompt the app to make a video with Black Widow and get something with Scarlett Johansson likeness in it.
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