Peacock is adding several AI-powered features to its mobile app, including vertical NBA broadcasts, a personalized Bravo video hub, and an in-app Jeopardy trivia game designed to keep viewers engaged beyond traditional streaming.
The new AI features are designed to make the app more interactive and turn the Peacock app into a mobile entertainment hub for fans. Instead of scrolling through titles, you will soon be able to watch sports highlights, explore personalized video feeds, and even play games tied to popular NBCUniversal franchises.
Vertical NBA video is coming to Peacock
Peacock is introducing live NBA broadcasts formatted vertically for mobile viewing. The feature uses AI-powered cropping technology that tracks the action and adjusts the frame so you can watch games comfortably without turning your phone sideways.
These vertical streams will debut in beta during NBA games this spring. They will appear inside Peacock’s Courtside Live feature, which already lets you switch between different camera angles while watching a game.
Peacock is also expanding short-form video across the app. One of the biggest new experiences is called Your Bravoverse, an AI-driven vertical feed guided by a digital avatar of Bravo host Andy Cohen.
The feature pulls clips from more than 5,000 hours of Bravo programming and stitches them into personalized playlists. Cohen’s AI avatar introduces scenes, connects storylines, and helps viewers discover new shows from the Bravo catalog.
A Jeopardy game is also joining the Peacock app
Peacock is also expanding into mobile gaming. One of the most recognizable additions is a Jeopardy mini game launching this spring.
The game features daily trivia rounds written by the Jeopardy team. You can answer questions, track streaks, and share your results with friends, all inside the Peacock mobile app.
By mixing vertical video, AI recommendations, and games, Peacock hopes to keep viewers interacting with the app long after the credits roll.
Streaming platforms are increasingly turning to vertical video feeds and AI-driven recommendations to keep users engaged on mobile. Disney recently introduced its short-video format called Verts and Netflix already offers a TikTok-style discovery feed.
YouTube’s dominance shows why this strategy matters. The video platform generated $40.4 billion in advertising revenue last year, surpassing the combined 37.8 billion earned by major Hollywood studios, including NBCUniversal.
