Pinterest’s CEO has thrown his support behind an Australia measure banning social media for younger teens and is calling for governments around the world to implement similar bans. “Social media, as it’s configured today, is not safe for young people under 16,” Ready writes in a piece published by Time. “We need a clear standard: no social media for teens under 16, backed by real enforcement, and accountability for mobile phone operating systems and the apps that run on them.”
Ready is one of the highest-profile tech CEOs to come out in favor of a broad ban on social media for teens. That may also seem like a bold stance for someone who runs a platform with a user base that’s more than 50 percent Gen Z, but Ready doesn’t think that ban should apply to Pinterest. Pinterest, as he notes, already bars teens under 16 from accessing messaging features and other social features. It also makes teen accounts private by default.
A spokesperson for Pinterest confirmed the company has no plans to change its own policies regarding users under 16, and said Pinterest considers itself a “visual search platform” not social media. Pinterest, like most social media and social media-adjacent companies, doesn’t allow users under 13 to sign up.
Social media or not, Pinterest has encountered child safety-related issues in the past. In 2023, NBC News reported that Pinterest’s recommendation algorithm was surfacing photos and videos of young girls to adults who were “seeking” such content. Some of those users had created Pinterest boards featuring images of young girls with titles like “sexy little girls,” their investigation found. The company made profiles for teens under 16 private and “not discoverable” six months later.
According to Ready, Pinterest’s popularity with younger users is proof its policies are also good for the company’s business. “Our experience shows that prioritizing safety and well-being doesn’t push young people away; it builds trust,” he writes.
