AI seems to be seeping into every facet of society these days, but that may not be the case in communities where English isn’t the dominant language. Spotify is working to correct that by offering a Spanish-speaking version of its DJ feature.
Spotify announced the new Spanish speaking feature for its DJ mode also known as Xavier or “X” on Wednesday. The new DJ is named Livi and Spotify has even given its new DJ a backstory describing her as a “Senior Music Editor at Spotify based out of Mexico City” and “a music expert who has spent her entire career in the music industry.
It’s basically a cruder version of how Jon Hamm can digitally assign backgrounds and perspectives to “cookies” in Black Mirror’s Christmas episode. Does this mean X and Livia will start screaming if we play Wizzard’s “I Wish It Could Be Christmas Everyday” on an endless loop?
DJ is an AI generated list of curated songs based on a Spotify user’s listening history. The DJ feature also includes an AI voice introducing and commenting on some of the songs it picks just like a radio DJ would except this DJ plays songs you actually want to hear. The music streaming service launched DJ last year using OpenAI. Six months later, Spotify expanded DJ’s reach to 50 countries but only in English.
Spotify’s DJ is also starting to get some competition. YouTube Music just announced its own AI-generated conversational DJ radio generator for select users. If they don’t call him “YouGene,” then they are missing out on pure pun gold.
