Stung by customer losses, Comcast says all its new plans have unlimited data

The five-year guarantee would be a better deal in the long run because of the rise in price once the deal wears off. Comcast’s “everyday prices” for these plans range from $70 to $130 a month. Comcast said the one- and five-year guarantees are “available with no contracts” and that “all plans include a line of Xfinity Mobile at no additional cost for a year.”

Comcast exec: “We are not winning”

The Comcast data caps and their associated overage fees for exceeding the monthly limit have long been a major frustration for customers. Comcast has enforced the cap (currently 1.2TB a month) in most of its territory, but not in its Northeast markets where it faces competition from Verizon FiOS.

Comcast recently started offering five-year price guarantees and said it would continue adding more customer-friendly plans because of its recent struggles. After reporting a net loss of 183,000 residential broadband customers in Q1 2025, Comcast President Mike Cavanagh said during an April earnings call that “in this intensely competitive environment, we are not winning in the marketplace in a way that is commensurate with the strength of [our] network and connectivity products.”

Cavanagh said Comcast executives “identified two primary causes. One is price transparency and predictability and the other is the level of ease of doing business with us.” He said Comcast planned to simplify “our pricing construct to make our price-to-value proposition clearer to consumers across all broadband segments” and to make these changes “with the highest urgency.”

Even after the recent customer loss, Comcast had 29.19 million residential Internet customers.