Tag results for: Advertising and Marketing
Rick Levine, Who Gave Commercials Cinematic Flair, Dies at 94
Rick Levine, an award-winning television commercial director who brought a big-screen sensibility to the small screen with widely celebrated spots, like a Diet Pepsi Super Bowl ad from...
‘The White Lotus’ Luxury: How Branded Collaborations Are Capitalizing on Privilege
Ahead of the much-anticipated Season 3 finale of “The White Lotus,” HBO’s dark comedy-drama that skewers self-absorbed luxury travelers, some fans will be able to immerse themselves in...
Spotify Sells Itself to Advertisers as an Alternative to ‘Doom Scrolling’
Time passes in funny ways when you’re on your phone.Five minutes of swiping on TikTok or tapping through Instagram Stories can slip into 10 minutes, or 20, or...
‘Jeopardy!’ and ‘Wheel of Fortune’ to Leap to Streaming
“Wheel of Fortune” and “Jeopardy!” are two of the biggest holdouts of the streaming revolution, available only on traditional broadcast television.Not for much longer.Sony Pictures Entertainment, the owner...
Ron Travisano, Adman Behind Singing Cats and Joe Isuzu, Dies at 86
In the early 1970s, the madcap advertising executives Ron Travisano and Jerry Della Femina were struggling to find a gimmick to sell an undistinguished brand of pet food.Watching...
Who’s Watching What on TV? Who’s to Say?
Last month, the Golden Globes drew 10.1 million viewers. No, wait, maybe 9.3 million.The very same night, “Sunday Night Football” attracted 28.5 million people. Scratch that, perhaps it...
