In a city as fashion-forward as London, what you wear speaks volumes, before you’ve even said a word. Whether you’re heading to a boardroom in Mayfair, brunching in Notting Hill, or dancing under the stars in Shoreditch, your outfit is your calling card. But with so many options out there (and let’s be honest, even more stress), it’s no wonder personal styling has become the ultimate secret weapon for Londoners who want to look effortlessly polished.
This is your complete guide to navigating London’s personal styling scene, including why hiring a Personal Stylist is the smarter, more personal choice than opting for a department store service.
Why hire a personal stylist?
Forget the idea that personal stylists are just for celebrities. In reality, a great stylist can be your wardrobe’s best investment. Here’s why:
You’ll save time (and sanity): Say goodbye to hours of doom-scrolling ASOS or panic-buying things that never get worn. Your stylist does the hard work for you; sourcing, editing, and styling pieces that actually fit your life.
You’ll spend smarter: No more impulse buys. A personal stylist helps you invest in quality, versatile pieces that work together to form a cohesive, flattering wardrobe.
You’ll feel confident, every day: Whether you’re dressing for work, events, or everyday life, you’ll know exactly what to wear and why it works.
So, why not just use John Lewis or Selfridges styling services?
While stores like John Lewis, Harrods, or Selfridges offer “personal styling” sessions, they are also encouraged to sell you clothes from that store as well.
Independent personal stylists, like the ones featured in this guide, are completely brand-agnostic. They work with your budget, your goals, and your wardrobe, not just what’s hanging on today’s rails.
Think of it this way: department store styling is a polished sales experience. A personal stylist is a transformation.
Top personal stylists in London
1. By Constance Rose
If you’re seeking that rare combination of sharp tailoring, timeless elegance, and genuine personal attention, By Constance Rose is your go-to. Led by personal stylist and tailoring expert Constance Richardson, the brand is rooted in luxury but deeply personal. Think capsule wardrobe planning, occasion styling, made-to-measure suiting, and wardrobe management, all with a focus on helping you feel like the best version of yourself.
What sets Constance apart? According to them, it’s her ability to blend high fashion with real life, whether you’re a high-flying executive, a new mum, or preparing for an awards season moment. With locations in Chelsea and across London, plus virtual styling available internationally, she offers both polish and practicality.
2. Styled by Sian
Sian’s sessions are all about confidence and colour. A double award-winner in the personal styling world, she’s known for her spot-on colour analysis and creative, wearable styling. Whether you’re shopping in person or online, Sian brings a warm, inclusive approach to every client.
3. Curate Your Style
If you’re short on time or prefer a digital approach, this one’s for you. You send photos and a style brief, and within 72 hours, receive a tailored guide to your best colours, shapes, and styles, plus shopping suggestions. It’s efficient, affordable, and surprisingly insightful.
4. Lisa Gillbe
Lisa has spent over a decade helping high-achievers in London find their style groove. Her approach is practical, especially for professionals who want to feel polished without overthinking their outfits. From wardrobe edits to full styling days, Lisa brings a no-nonsense, warm vibe.
5. Queen Bee Styling
Sally Smy’s background in fashion buying gives her a strong eye for trend meets practicality. Her focus is on helping real people, especially women over 40, reclaim their style confidence without feeling like they’re chasing trends. Her ethos: feel great, not dressed up.
6. One Of A Style
Stefania Bartolomei believes personal style is a form of self-expression and empowerment. Her Italian flair is unmistakable, and her styling packages are designed to help you reconnect with your identity through fashion.
What to look for when choosing a personal stylist
Portfolio – Do their past clients dress how you want to look?
Specialisms – Are they experienced in body shape styling, colour analysis, or event dressing?
Personality match – You’re working closely together, make sure you click!
Flexible services – From online to in-person, the best stylists tailor their approach to you.
No sales agenda – Independent stylists aren’t tied to stock or store targets.
Final word: Finding your style Wingwoman (or Wingman)
London’s personal stylists are as varied as the city’s fashion tribes, and that’s a good thing. Whether you’re hunting down the perfect capsule wardrobe, refreshing your workwear, or simply want to feel good getting dressed again, there’s a stylist out there who can help.
But if you’re looking for someone with a sharp eye, luxury connections, and a warm, empowering approach? Constance Richardson and By Constance Rose is where your fashion journey should begin.
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