TikTok’s “For You” recommendations have long been a source of mystery and fascination for creators on the platform. Even the most seasoned TikTok stars don’t always understand why some videos go viral and some don’t. And there’s long been lots of speculation about the types of content that is and isn’t acceptable to the app’s recommendation algorithm.
Now, the company is looking to give creators more transparency into its recommendations. TikTok is a “content check” feature that will allow creators to preview whether their videos have issues that might prevent them from appearing in the coveted “For You” feed.
TikTok is kicking it off with a web-based feature called “Content Check Lite” that will be available on desktop in TikTok Studio. The feature will check uploaded videos for “For You” eligibility and flag potential issues before posting. The company also says it’s in the “early stages” of experimenting with a “broader” content check feature that can check “content against all our Community Guidelines before it goes live on platform,” and offer specific feedback on changes that can help correct ineligible content. A “small group” of creators are currently part of the test, according to the company.
TikTok has already tested a version of this for TikTok Shop sellers, and says the feature has already resulted in a 27 percent reduction in “low-quality uploads” to the app. The feature could also help the company increase trust with creators, who often speculate about “shadow bans” and why some videos don’t get as many views as they expect.
“Ultimately, our goal is to help creators understand our rules and make sure that they can know how best to build that audience and build that thriving following on TikTok,” TikTok’s head of operations and trust and safety, Adam Presser, said during a press event. “We’re excited to learn from the pilot, and hope to have more to share ahead in the next few months.”
The company is also adding several other updates for creators, including new muting and filtering controls that make it easier to weed out specific terms from comments in live streams and other posts. The app is also getting a designated “creator inbox” to make it easier to manage messaging in the app. Creators who want to have a separate space to interact with followers will also be able to take advantage of “creator chat rooms,” which allows eligible accounts to make a dedicated space for chats with up to 300 followers.
