Tinder has officially launched a new feature that will help you find people to double date with a friend. The dating service says it’s a “low-pressure, group-first” way to date, but really, it’s a fantastic option if you prefer meeting someone new with a friend beside you, whether for your safety or your anxiety. To use the feature, you’ll have to tap the Double Date icon and choose up to three friends to create a pair with. As TechCrunch notes, you’ll then be able to scroll through other Double Date pairs who share at least one of your preferences, such as gender and sexual orientation.
A group chat is created with all four participants even if just one pair gets a match, though you can always swipe right on an individual in the group for a one-on-one chat. According to Tinder, the feature was a hit with users 29 and under when the service was tested. It was also more popular with women, who were apparently three times more likely to like a pair than an individual profile.
Perhaps more importantly for Tinder owner Match Group, the feature was able to get new users onboard and to convince old ones to come back to the service. Based on its tests, 15 percent of users who accepted a Double Date invite were either new to Tinder or had recently reactivated. In March, the company announced its plans to cut 13 percent of its workforce as a cost-cutting measure after a 5 percent decline in paying users in the first quarter of the year, which resulted in lower revenue and share prices. Double Date builds on the success of Tinder Matchmaker and Share My Date, which “turn dating into more of a team sport,” the service’s head of marketing, Cleo Long, told TechCrunch. It was designed with the understanding that most single people seek support from friends when dating.
At the moment, Double Date is only available in the US, Spain, as well as parts of Latin America and the Nordic region. Tinder is rolling it out to users around the world in July.
