Trump wanted a US-made iPhone. Apple gave him a gold statue.

Once again, Apple escapes Trump’s iPhone pressure

Since Trump took office, analysts have suggested that Cook might be the tech CEO best prepared to navigate Trump’s trade war.

During Trump’s last term, Cook launched a charm offensive, wooing Trump with investment commitments to avoid caving to Trump’s demands for US-made iPhones while securing tariff exemptions.

Back then, Apple notably seemed to avoid following through on some of its commitments, abandoning plans to build three “big, beautiful” Apple plants that Trump announced in 2017. Ultimately, only one plant was built, which made face masks, not Apple products. Similarly, in 2019, Trump toured a Texas facility that he claimed could be used to build iPhones, but Apple only committed to building MacBook Pros there, not the Apple product that Trump sees as the crown jewel of his domestic supply chain dreams.

This time, Apple has committed to a total investment of $600 billion to move more manufacturing into the US over the next four years. But Apple was probably going to spend that money anyway, as “analysts say the numbers align with Apple’s typical spending patterns and echo commitments made during both the Biden administration and Trump’s previous term,” Reuters reported.

Trump has claimed that any company found to be dodging pledges will be retroactively charged tariffs if they fail to follow through on investments. However, Apple is seemingly chugging along with its usual business in the US while manufacturing iPhones elsewhere probably wouldn’t change the tariff calculus, as it is now.

So at least at this stage of Cook and Trump’s friendship, it appears that Apple has once again secured exemptions without committing to building a US-made iPhone or even seemingly committing significant new investments.

On Wednesday, at least one analyst—Nancy Tengler, CEO and CIO of Laffer Tengler Investments, which holds Apple shares—told Reuters that Apple’s moves this week were “a savvy solution to the president’s demand that Apple manufacture all iPhones in the US.”