Wealth Club is pleased to announce it has successfully raised £1.4 million for Rise & Fall, the fast-growing online retailer redefining affordable luxury.
The investment forms part of a £4 million funding round led by Guinness Ventures.
Founded by entrepreneur and Caravan co-founder Jed Coleman and former management consultant Will Coulton, Rise & Fall was launched to offer premium-quality fashion and homewares without the eye-watering markups synonymous with traditional premium and luxury brands.
In just three years, the brand has become a quiet favourite among style insiders, turning heads with its elegant aesthetic, rich materials, and prices that can be up to 80% lower than comparable designer items.
The company’s model is simple: partner with the same factories as top fashion houses, cut out middlemen, and sell direct to customers. Add in just-in-time production, small batch runs and pre-orders on bestsellers, and the result is a lean, sustainable business with no need to inflate prices.
From £85 cashmere hoods to silk dresses for under £200 and 400-thread count organic cotton bedding made in the same factories as Frette and Four Seasons, Rise & Fall has proven that exceptional quality needn’t come with a four-figure price tag. It’s already struck a chord with shoppers tired of inflated prices and polyester masquerading as luxury.
Sales speak volumes: revenue has more than doubled every year since launch. The latest funding will support continued expansion in the UK and abroad, investment in new product lines—including a luxury tote bag designed with the same leather used by Anya Hindmarch—and further growth of the brand’s loyal customer base.
Alex Davies, Founder and CEO of Wealth Club said, “Rise & Fall is exactly the kind of business our investors love—fast-growing, tackling a big market, and doing things differently. Jed and Will have built something impressive, with strong momentum and a clear vision. We’re really pleased to be backing them at this stage.”
Jed Coleman, Co-Founder of Rise & Fall, added, “We were very pleased to work with the Wealth Club team. They were professional throughout and their investor list is unparalleled. We’ve built Rise & Fall to challenge an industry that too often confuses price with quality. By creating a smarter, leaner model—whether for cashmere, silk, or linen—we’ve shown there’s a better way. This raise is a major milestone for us and will allow us to take the brand to the next level.”
The round allows Rise & Fall to execute its five-year growth plan, targeting £115 million in sales and EBITDA of £26 million—though returns are not guaranteed. Investors participated via the Enterprise Investment Scheme (EIS), offering generous tax reliefs for qualifying individuals.
