Building a distinctive brand is one of the most important things businesses can do, as customers’ attention can easily be shifted elsewhere in the cutthroat realm of modern industry. When thinking about ways to do this, it can be a great idea to look to recent success stories for advice.
Slingo is one of the best case studies for this, as the hybrid game has blown up in popularity over the last few years. There are plenty of lessons to learn from the branding of this unique game.
Slingo Taking the Online Bingo Industry by Storm
One of the reasons why the online bingo industry has enjoyed such great success over the last decade has been thanks to the inclusion of diverse games designed to attract a broader player demographic. Slingo has been one of the greatest additions, and the category is now bustling with options.
Take the Paddy Power Slingo section, for example. It’s filled with a wide array of Slingo games to choose from, all in different genres. Players can choose lifestyle-themed games like Fishing Bob Slingo, Ancient Egypt-themed titles like Book of Slingo, and branded offerings such as Deal or No Deal Slingo. The game has acted as an entry point for many people who have never played bingo before, with its accessibility helping to add to the appeal. The real genius, though, is in the branding.
A brand that keeps things simple and gets to the point
The Slingo brand succeeds thanks to its simplicity. According to a piece in DesignMC, keeping things simple is one of the most important things you can do when developing a brand. Slingo’s name tells people exactly what it’s about straight away, with anyone able to decipher the fact that it combines slots and bingo. Along with letting players know what they’re getting, it also makes them intrigued as to what this sort of game could be about.
The beauty of Slingo is that it’s easy to understand across international markets, as the name is so short and sweet. There are countless successful global brands that have succeeded from this approach as well, with the likes of Facebook and Amazon being great examples. On top of that, the Slingo name allows the game to grow into something new, beyond its original concept.
Maintaining its identity through different variations
Even though Slingo is now available in countless themed versions, the core brand identity remains the same. The Slingo name appears in the same way across all the different products, and is always front and centre, so players know what they are getting.
Research from ScienceDirect found that consistency is a key factor towards success for small businesses. That means that start-ups can follow in the footsteps of a model like Slingo and potentially become as big by maintaining brand identity through every contact point with customers.
Slingo is a perfect example of how to succeed as a modern brand. The game keeps things simple and understandable for global audiences, and keeps everything consistent across its offerings.
Please play responsibly. For more information and advice visit https://www.begambleaware.org
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