What to expect (and not expect) from yet another September Apple event

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New Apple Watches

Apple Watch Series 10

The Apple Watch Series 10 from 2024.


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Apple

New iPhone announcements are usually paired with new Apple Watch announcements, though if anything, the Watch has changed even less than the iPhone has over the last few years.

The Apple Watch Series 11 won’t be getting a screen size increase—the Series 10 bumped things up a smidge just last year, from 41 and 45 mm to 42 and 46 mm. But the screen will apparently have a higher maximum brightness—always useful for outdoor visibility—and there will be a modestly improved Apple S11 chip on the inside.

The entry-level Apple Watch SE is also apparently due for an upgrade. The current second-generation SE still uses an Apple S8 chip, and Apple Watch Series 4-era 40 and 44 mm screens that don’t support always-on operation. In other words, there’s plenty that Apple could upgrade here without cannibalizing sales of the mainstream Series 11 watch.

Finally, after missing out on an update last year, Apple also reportedly plans to deliver a new Apple Watch Ultra, with the larger 46 mm screen from the Series 10/11 watches and the same updated S11 chip as the regular Apple Watch. The current Apple Watch Ultra 2 already has a brighter screen than the Series 10—3,000 nits, up from 2,000—so it’s not clear whether the Apple Watch Ultra 3’s screen would also get brighter or if the Series 11’s screen is just getting a brightness boost to match what the Ultra can do.

Smart home, TV, and audio

Though iPhones and Apple Watches are usually a lock for a September event, other products and accessory updates are also possible.

Of these, the most high-profile is probably a refresh for the Apple TV 4K streaming box, which would be its first update in three years. Rumors suggest that the main upgrade for a new model would be an Apple A17 Pro chip, introduced for the iPhone 15 Pro and also used in the iPad mini 7. The A17 Pro is paired with 8GB of RAM, which makes it Apple’s smallest and cheapest chip that’s capable of Apple Intelligence. Apple hasn’t done anything with Apple Intelligence on the Apple TV directly, but to date, that has been partly because none of the hardware is capable of it.

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